Franchising Benefits
Expert Business Development Support
From site selection and planning to construction, KFC will handle all the necessary requirements in building your very own KFC Stores. The store construction fee will include leasehold improvement, seating, signages, POS system, furniture, and fixtures.
Global Brand with Advertising and Marketing Support
Get exclusive access to KFC’s trademarks and global brand assets. Plus, take advantage of year-round marketing support to boost your Stores’ Sales.
Above-the-Line Campaigns for Product Launches | Digital Marketing | Out-of-Home | Merchandising | LSM
Hassle-free Operations and Store Management
With globally set Operational Standards, KFC will handle daily operations and full management of your Stores to reach its maximum potential
Operations | Human Resources (Hiring and Training) | Information Technology | Procurement
Qualifications
There are several factors that we consider when assessing an applicant desiring to become a KFC franchisee, including but not limited to:
- Multi-Unit Operations Experience or Growth Mindset
- Financial Capability
- Personal and Financial Reputation
- Motivation and Commitment
- Culture and Brand Fit
Store Designs & Investment
In-Line or Mall Store
- Floor Area Requirement: 150-200 sqm
- Frontage: 10-15 meters
- Investment Cost: Starts at P25 Million
FREE-STANDING STORE with DRIVE-THRU
- Lot Area Requirement: 600-1000 sqm
- Frontage: 25-30 meters
- Investment Cost: Starts at P40 Million
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Frequently Asked Questions
When considering KFC franchise applicants, we assess several factors, including:
- Experience in Multi-Unit Operations of Non-Food Business or a Growth Mindset
- Financial Capability
- Alignment with KFC’s Culture and Brand
KFC Philippines offers a comprehensive, end-to-end franchising process and management. From site selection, planning and construction, to staff hiring, training, marketing, and daily operations. KFC Philippines will oversee full store management.
- Franchise investment ranges from P25 million to P45 million. The final amount depends on factors like asset type, location, and area size.
What is included in the investment?
- The initial investment covers store design and construction, equipment, furniture, signage, pre-operating fund, initial working capital, and
franchise initial fee (10-year term).
While applicants without owned properties can apply, priority is given to those with available sites for assessment.
The estimated payback period is 5 years, subject to location assessment.
Other monthly fees include:
- Advertising Fee – 5% • Service Fee – 2.5%
- Royalty Fee – 6% • Supply Chain Fee – 0.1%
Franchisees will not undergo training. As the Management Service Provider (MSP), KFC Philippines will manage the daily operations of the franchise store.